Welcome To Profile Cars

Goodbye Arthur Daly!

The profession of the used car salesman is a much maligned one, and it is all too easy to conjure up the stereotypical image of an Arthur Daly type, wheeling and dealing, and often economical with the truth.

However the profile of a used car dealership nowadays has changed dramatically over the past few years and you are more likely to be dealing with a trained professional who really knows about cars rather than an unscrupulous character just after the contents of your wallet.

A car dealership is a business, and most businesses have had to sharpen up their practices over the last decade or so. Sloppy practices have to a large extent been cleaned up and the sales people have to deal with you in a professional and transparent manner.

Another catalyst for change for the better has also been the internet, where professional companies can really stand apart with the quality of information on offer and the possibilities of adding value to the end user.

Of course, whilst things have improved, there are still companies and individuals out there ready to fleece the unsuspecting customer, so you still have to be on your guard, but thankfully these types of business models are becoming rarer.

So as long as you are careful, you stand a much better chance of leaving the showroom without your exhaust falling off 100 metres down the road….


Welcome to Profile Cars, one of Britains foremost prestige car dealerships.

For over ten years we have been at the forefront of this highly competitive market.

At Profile Cars we pride ourselves on delivering exceptional levels of service,a factor which brings our customers back time after time. As an independant dealership devoted exclusively to to customer satisfaction,we can provide you with all the help and expertise you need to identify your quality used high profile car.

Our immaculately presented vehicles are displayed in our brand new showroom,which is conveniently located only 5 minutes from the NEC, and right at the heart of the Midland motorway network.

Our reputation has been built on choosing only the very best vehicles with documented histories,and preparing them to the very highest standard.

Our Service department caters for all makes and models for routine maintenance, using only genuine manufacturers parts.We also offer an MOT service,exhausts,batteries and tyres.Courtesy cars are available upon request,or you may find that our collection/delivery service may be more convenient.

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